Local Tourism Company Charts Success in China

News Type: 
Blog Entries

June 12, 2017

[Photo: left, Jinsong Zhang, General Manager, Ying Tu Holiday in Beijing, China with Michael Ewen, Owner/Operator of Extreme Adventures Canada in Yellowknife, NWT].

The recipe for business success differs from one company to another. For Yellowknife-based tour company, Extreme Adventures Canada, that recipe included a lot of hard work, enthusiasm and Support for Entrepreneur and Economic Development (SEED) funding.

It was that combination that landed Owner/Operator Michael Ewen a spot at the Chengdu International Travel Expo (CITE) in China, and ultimately clinched a valuable partnership.

The tradeshow was a natural fit for Extreme Adventures Canada, which is one of the local companies that cater to the growing number of visitors from China to the Northwest Territories (NWT).

Did You Know? From 2010/11 to 2015/16, travellers from China to the NWT increased from 84 to 5,035.

The tradeshow provided Extreme Adventures Canada with insight to tailor their products and packages to better meet market demands. It also helped them to make an important connection with Ying Tu Holiday, a Travel Agency based in China. The partnership has since led to a site visit in Yellowknife, a marketing video, and NWT travel promotions.

More on the Horizon

What’s next for Extreme Adventures Canada? The company will be featured in a documentary, organized by Ying Tu Holiday and featured on CCTV, China’s central television network. Michael will be in China to participate in a press conference prior to the airing of the documentary on Chinese New Year (February 16, 2018). He says the journey has been an exciting one.

“Success comes with the support of a strong team, and though SEED funding, Extreme Adventures Canada was able to complete valuable market research in China that lead to the formation of a partnership with Ying Tu Holiday in Beijing. Our two companies have formed the foundations for a cooperative agreement that will mutually benefit the initiatives of both parties. In laying the foundations of success, Industry, Tourism and Investment (ITI) has proven to be a valuable partner in supporting the growth and development of a vibrant tourist industry in the NWT that is gaining attention internationally,” Michael says.

Extreme Adventures Canada offers tours in English and Mandarin, including aurora viewing, snowmobiling, and ice fishing.

Economic Diversification

Under Tourism 2020, ITI is working to increase total visitor spending to $207 million annually by 2021. Providing support to tourism companies such as Extreme Adventures Canada helps to grow the tourism products and packages in the NWT and reach a larger audience.

Through SEED, financial support is provided to qualified applicants to start businesses, improve their capacity or skills and help communities expand their economy. Funding is available in six categories: Entrepreneur Support, Sector Support, Community Economic Development, Micro Business, Business Intelligence and Networking, and Strategic Investments.

To learn more about SEED click here.