Tourism Series: Be A Tourist In Your Own Town

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The third annual Be A Tourist In Your Own Town campaign begins tomorrow with bigger prizes and more chances to win.

Coupon books can be picked up from participating businesses, the Yellowknife Chamber of Commerce, and the City of Yellowknife. The Department of Industry, Tourism and Investment’s (ITI) North Slave Region  will also have coupon books available at their booth at the Yellowknife Chamber of Commerce Spring Trade Show:

  • May 13th 10:00am – 5:00pm & May 14th 10:00am – 4:00pm
  • Yellowknife Multiplex

The campaign is a partnership between ITI’s North Slave Office, the City of Yellowknife, the Yellowknife Chamber of Commerce and NWT Tourism. It is designed to promote tourism activity, inspire ambassadorship, and encourage residents to keep their dollars in the territory by spending locally.

More Prizes and Chances to Win

Participants have more chances to win with the introduction of weekly prizes every Friday at 4pm, leading up to the grand prize draw. Some of the weekly prizes include paddling gear, fire pit tri-pod (manufactured locally by Paul Bros Nextreme), and a nine-foot fiberglass toboggan (manufactured by Fiberglass North and sponsored by Polar Tech).

The grand prize draw will take place on June 9th at 4:30 pm at Yellowknife City Hall.

  • 1st: an all-inclusive trip for two to Blachford Lake Lodge over August long weekend
  • 2nd: a Prelude Lake Territorial Park experience including all camping gear
  • 3rd: six workshop gift certificates to Old Town Glassworks.

Increased Interest

Participation in the campaign has been increasing each year. Here are some of the stats for 2017 so far:


The territory’s tourism sector is built on the dedicated work of small business owners and operators. Through the Be a Tourist in Your Own Town campaign, ITI and its partners are working together to encourage a strong local economy that provides jobs and opportunities for residents.