An annual road survey is implemented through the Tourism and Parks Division of Industry, Tourism and Investment (ITI) to understand trip characteristics and demographics of visitors who travel to the Northwest Territories (NWT) by road. This report is based on visitors who arrived in the NWT between June and September 2016, with surveys administered from June 24 to December 23, 2016. The survey provides insight into visitor vacation interests and activities to better target tourism services, and to measure the impact of tourism strategies.
This catalogue is a publication of the Department of Industry, Tourism and Investment of the Government of the Northwest Territories. It describes the programs and services available from ITI and Northwest Territories Tourism, the Destination Marketing Organization.