Tourism Product Development is a self-guided workbook provides the tools and strategies necessary to successfully develop tourism products and experiences.

The workbook is designed for new and existing tourism operators to gain knowledge in the following topics:

1. Successfully develop new tourism products.
2. Growth strategies for enhancing existing products.
3. Identify the target market for your tourism product.
4. Understand tourism trends and how they can inspire new tourism products.
5. Consider regulations, safety, consultations and risk management.

Download the self-guided workbook below. For more information or to request this workbook be delivered as a facilitated workshop, please contact your regional ITI office.