Tourism & Parks
Tourism Product Development
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Product Development improves the profitability of tourism businesses by increasing or enhancing products and services available for tourists. The Department of Industry, Tourism & Investment works with the tourism industry to facilitate product development.
The goals of Product Development are:
- To enable tourism businesses to overcome obstacles in order to enhance or develop new product and services
- To increase the number of products and services available for tourists, and increase the number of visits, the length of stay and the amount of time that visitors spend in the NWT
- To improve the profitability of local businesses
Resource Materials:
A handbook for entrepreneurs interested in starting a tourism business in the Northwest Territories.
2009 Regional Tourism Workshops
The Department of Industry, Tourism and Investment, in partnership with Northwest Territories Tourism, presented a two-day workshop on product development in each region. The theme for these workshops was "The Tourism Experience."
Workshop presentations included (click to view presentations):
- Workshop Agenda
- Tourism Overview
- Tourism Awareness
- Canadian Tourism Commission - Tourism Commission Brand 101
- Canadian Tourism Commission - Communicating Your Experience
- Canadian Tourism Commission - Product to Experience
- Canadian Tourism Commission - Tourism Trends
- Tourism Business Opportunities and ITI Programs in Support of Tourism
For more information about Product Development, please contact the appropriate Tourism Development Officer through ITI’s regional offices in: Yellowknife (North Slave), Fort Smith (South Slave), Norman Wells (Sahtu), Fort Simpson (Dehcho) or Inuvik (Inuvik).