Product development improves the profitability of tourism businesses by increasing or enhancing products and services available for tourists. The Department of Industry, Tourism & Investment works with the tourism industry to facilitate product development.
The goals of product development are:
- To enable tourism businesses to overcome obstacles in order to enhance or develop new product and services
- To increase the number of products and services available for tourists, and increase the number of visits, the length of stay and the amount that visitors spend in the NWT
- To improve the profitability of local businesses
Tools for Starting and Enhancing a Tourism Business in the NWT:
Tourism Development Handbook in the NWT
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Developed in 2008, NWT Specific
This development handbook is designed to help a tourism operator assess, plan and implement a tourism project. It is geared towards the first-time business operator, who may not be familiar with the development process in the NWT. For established operators, the handbook can provide assistance for expansion or diversification of tourism products. Checklists are used to highlight some of the many questions tourism entrepreneurs must ask themselves as they evaluate the potential risks and rewards of a prospective tourism business development. Contacts and information sources are provided throughout the handbook, with a comprehensive listing provided at the end. Click here to view the handbook.
Tourism Business Planning (Self-Guided Workbook)
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Developed in 2008, NWT Specific
This workbook accompanies the Tourism Development Handbook for the Northwest Territories. The workbook guides the reader through a step-by-step process for developing a business plan for a tourism business. In the workbook, information taken from the Tourism Development Handbook is combined with a series of worksheets to produce the information needed for writing a formal business plan. This information provides a base that can be supplied to a consultant to develop your formal business plan. Click here to view the workbook.
Marketing (Self-Guided Workbook)
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Developed in 2008, NWT Specific
This marketing workbook includes instruction as well as self-guided exercises. It is designed for someone interested in creating a tourism business or product, or someone wishing to further develop their business or product. This workbook covers steps to marketing success, the importance of understanding your customer, identifying your target customer and different ways to research and advertise. The workbook also outlines how to put together letters, advertisements and brochures. It is presented in an informal, practical format with exercise sheets throughout. Click here to view the workbook.
Product Development (Self-Guided Workbook)
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Developed in 2008, NWT Specific
This self-guided workbook is ideal for anyone interested in developing or improving a tourism product or service. Multiple scenarios are outlined in which there is a package, service or idea is suggested and examined. Possible difficulties and problems are laid out which show what tourism operators can expect and how to overcome them. Emphasis is placed on tourism practices and creating packages that are eco-friendly, involve local people, unique locations and activities that do not harm the environment. It is presented in an informal, practical format with exercise sheets throughout. Click here to view the workbook.
Product Packaging (Self-Guided Workbook)
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Developed in 2008, NWT Specific
This self-guided workbook provides a detailed look at preparing tourism packages and services. The booklet describes what a package is, how to develop one, the advantages/disadvantages of packaging, how to partner with other businesses, how to distribute the package information and how to establish pricing. Tourism in the Northwest Territories is very different from the rest of Canada. This workbook explains how to develop special interest tours such as fishing, canoeing, rafting, hunting and trail riding, specific to a region. Sample tourism packages are outlined and forms are included to create your own. It is presented in an informal, practical format with exercise sheets throughout. Click here to view the workbook.
Market Ready - The NWT Tourism Handbook
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Developed in 2002, NWT Specific
The purpose of this handbook is to make tourism operators more comfortable with the expectations and language of the tourism industry and provide some basic tools to develop new tourism products. Those products could be as simple as a single activity or as complex as multi-day visits to a number of communities. The handbook discusses the impact of visitors to the NWT, the different types of operators and products, designing products specifically for the NWT, pricing, packaging, delivery and terminology. Click here to view the handbook.
NWT Regional Tourism Workshops:
Product Development: The Tourism Experience (2009)
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Outdoor Adventure Workshop (November 23, 2010)
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The Department of Industry, Tourism and Investment hosted a one day Outdoor Adventure Workshop in Inuvik on November 23, 2010.
The goal of the workshop was to generate ideas for diversifying or enhancing existing products, developing new products and expanding target markets for the Outdoor Adventure Operators. The objectives were to:
- Bring together Outdoor Adventure tourism operators to discuss the issues impacting the performance and operations of their businesses.
- Identify new or enhanced products and services that could be offered. - Identify obstacles and barriers to product development.
- Identify new or expanded markets that could be targeted.
Workshop materials and presentations included:
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Aboriginal Tourism Workshop (November 24, 2010)
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The Department of Industry, Tourism and Investment (ITI) , Tourism and Parks Division hosted an Aboriginal Tourism Consultation workshop on November 24, 2010 in Inuvik. For details and workshop presentations, please refer to the Aboriginal Tourism section below.
Aboriginal Tourism
Development Information (2010)
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Industry, Tourism and Investment has recognized that there is demand for tourism products based in authentic Aboriginal culture. As there is very little such product in the NWT that is market ready, a real opportunity exists to develop Aboriginal tourism products.
In 2009/2010, Industry, Tourism and Investment contracted a team to hold a series of consultation meetings in each regional centre of the NWT to discuss Aboriginal tourism. Review the Aboriginal Tourism Engagement Strategy Report to see the results of this consultation.
One of the major findings of the consultations was that there is strong interest in developing an authentic Aboriginal tourism sector. The consulting team made a number of recommendations to develop this sector. Industry, Tourism and Investment (ITI) has developed a response to the recommendations, Building the Aboriginal Tourism Product, which defines how ITI will participate in moving the sector forward.
The Department of Industry, Tourism and Investment (ITI) , Tourism and Parks Division hosted an Aboriginal Tourism Consultation workshop from 9 a.m. to 12 noon on November 24, 2010 in Inuvik, to discuss the recommendations in Building the Aboriginal Tourism Product report, as well as ITI action items and next steps.
Industry, Tourism and Investment has recognized that there is demand for tourism products based in authentic Aboriginal culture. As there is very little such product in the NWT that is market ready, a real opportunity exists to develop Aboriginal tourism products.
In 2009/2010, Industry, Tourism and Investment contracted a team to hold a series of consultation meetings in each regional centre of the NWT to discuss Aboriginal tourism. Review the Aboriginal Tourism Engagement Strategy Report to see the results of this consultation.
One of the major findings of the consultations was that there is strong interest in developing an authentic Aboriginal tourism sector. The consulting team made a number of recommendations to develop this sector. Industry, Tourism and Investment (ITI) has developed a response to the recommendations, Building the Aboriginal Tourism Product, which defines how ITI will participate in moving the sector forward.
The Department of Industry, Tourism and Investment (ITI) , Tourism and Parks Division hosted an Aboriginal Tourism Consultation workshop from 9 a.m. to 12 noon on November 24, 2010 in Inuvik, to discuss the recommendations in Building the Aboriginal Tourism Product report, as well as ITI action items and next ste
Industry, Tourism and Investment has recognized that there is demand for tourism products based in authentic Aboriginal culture. As there is very little such product in the NWT that is market ready, a real opportunity exists to develop Aboriginal tourism products.
In 2009/2010, Industry, Tourism and Investment contracted a team to hold a series of consultation meetings in each regional centre of the NWT to discuss Aboriginal tourism. Review the Aboriginal Tourism Engagement Strategy Report to see the results of this consultation.
One of the major findings of the consultations was that there is strong interest in developing an authentic Aboriginal tourism sector. The consulting team made a number of recommendations to develop this sector. Industry, Tourism and Investment (ITI) has developed a response to the recommendations, Building the Aboriginal Tourism Product, which defines how ITI will participate in moving the sector forward.
The Department of Industry, Tourism and Investment (ITI) , Tourism and Parks Division hosted an Aboriginal Tourism Consultation workshop from 9 a.m. to 12 noon on November 24, 2010 in Inuvik, to discuss the recommendations in Building the Aboriginal Tourism Product report, as well as ITI action items and next steps.
For more information about product development, please contact the appropriate Tourism Development Officer through ITI’s regional offices in: Yellowknife (North Slave), Fort Smith (South Slave), Norman Wells (Sahtu), Fort Simpson (Dehcho) or Inuvik (Inuvik).
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Product development improves the profitability of tourism businesses by increasing or enhancing products and services available for tourists. The Department of Industry, Tourism & Investment works with the tourism industry to facilitate product development.