Product development improves the profitability of tourism businesses by increasing the number of products and services available for tourists – as well as the number of visits, length of stay and spending by individual visitors.
ITI works with members of the NWT’s tourism industry to support the development and enhancement of new tourism products and services. In particular, ITI is working with the Aboriginal Tourism Champions Advisory Council to advance and develop Aboriginal Tourism in the NWT.
The Tourism Product Diversification and Marketing Program provides funding for business planning, product and product package development as well as marketing.
The Community Tourism Infrastructure Contribution Program provides funding to community governments and non-government organizations to support new and innovative tourism infrastructure projects in and around their communities.
For more information about product development, please contact your regional ITI office.