The 2015/16 NWT Tourism marketing plan outlines the markets and marketing activities NWTT will undertake to achieve the goal of increasing visitor revenues for the NWT. The marketing plan builds on the foundation of previous marketing plans, supports implementation of the GNWT’s Economic Opportunities Strategy and includes a number of new strategies that will help create efficiencies, build new partnerships and strengthen existing ones, diversify product offerings, reinforce the NWT's unique selling position and grow tourism revenues in all regions of the NWT.