Tourism Training Resources

Marketing Your Tourism Products

Marketing Your Tourism Products is a self-guided workbook provides an in-depth look into competitive marketing strategies for both new and existing tourism operators.

You will be introduced to key concepts of tourism marketing, and will work through a variety of exercises which will help you identify unique selling features of your tourism product and how to match these features with target markets.

Key tools can be taken from this workbook and applied to real-world marketing tasks like developing effective messaging, marketing your products in a digital world and measuring the success of your efforts.  At the end of the workshop, you should feel comfortable completing a basic marketing plan for your tourism business.

Download the self-guided workbook below. For more information or to request this workbook be delivered as a facilitated workshop, please contact your regional ITI office.