Tourism Restart Investment Program (TRIP)

The Tourism Restart Investment Program (TRIP) is a one-time funding program to help restart the tourism industry in the NWT and to assist tourism operators and tourism-related businesses impacted by the travel restrictions related to the COVID-19 pandemic. 

Funds are available to: 

  • develop marketing activities for Canadian (domestic) and international audiences,  
  • train and develop capacity in tourism experience delivery for new and returning employees, 
  • adapt and enhance protocols for tourism activities, and
  • upgrade infrastructure for health and safety requirements to keep visitors and employees safe.

Who is Eligible?

  • A tourism operator with a valid tourism operator licence (TOL)
  • A tourism-related business in the NWT
  • Non-profit organizations – tourism-related and/or TOL holder

Definition of Tourism-Related Business

For the purpose of this program, the definition of a tourism-related business is a business that relies on out-of-territory travellers for a significant portion of their income. Examples of tourism-related businesses are those that provide accommodations, restaurants, entertainment, services and activities for people who are travelling.

For the purpose of this fund, airlines and hotel chains are excluded from this definition of tourism, unless the airline business or hotel chain holds a valid tourism operator licence (TOL). 

Other ineligible applicants include:

  • Territorial, municipal or other governments, agencies of government and crown corporations
  • Tourism operators or tourism-related businesses/non-profit organizations that are in default on a GNWT repayment plan or BDIC loan
  • Unregulated accommodation providers


The maximum contribution under the TRIP is $18,000 for eligible expenses in any of the aforementioned categories. 

The TRIP will contribute up to 90% of the value of eligible costs and the applicant must contribute cash equity of 10%. This may not include sweat equity or in-kind contributions.

How the Equity Breakdown Works (examples)



















Eligible Costs

The following expenses are examples of what the TRIP funding can be - used for. The following list is not exhaustive and all expenses submitted with an application will be reviewed. 

Marketing and Promotion

  • Production costs associated with preparing new and/or revised marketing materials for Canadian (domestic) and international audiences
    • Website development
    • Ecommerce and online booking systems
    • Digital experiences
    • Promotional materials (e.g. digital, print)

Training and Capacity Development

  • Funding for recruitment-related costs for staff and for short-term training opportunities for tourism employees to gain new skills or to upgrade skills and assist tourism businesses in the NWT to support and encourage a well-trained tourism labour force. Training related to safety protocols for the delivery of tourism activities will be prioritized. 
    • Recruitment-related costs (e.g. head-hunters, advertising costs, travel costs for employees  such as flight, gas and accommodation) 
    • Course registrations
    • Course materials 
  • Non-NWT resident owners of an NWT tourism business may claim only course fees and course materials as eligible training costs.
  • Other factors: 
    • Training outside of the community or territory will not be funded if equal training opportunities exist within the applicant’s community of residence or within the NWT and are offered within the same fiscal year.
    • Training outside of Canada will not be considered.

Tourism Product and Infrastructure: Safety Enhancements 

  • Development costs associated with COVID-19 safety-related adjustments to products and infrastructure 
    • Building supplies and materials
    • Shipping costs (includes shipping supplies or transporting staff by charter, no clients)
    • Equipment, machines, infrastructure renovations or upgrades for safety purposes
    • Safety supplies and equipment (e.g. PPE, Plexiglas shields or barriers, hand sanitizer)
    • Restart costs (e.g. equipment maintenance, liability insurance, business licence)

How to Apply

Application forms are available online at 

The deadline for applications is October 20, 2021.

Applicants should submit a completed application form to their regional ITI Tourism Development Officer, along with the required supporting documentation outlined above.

Required Documents

Applicants are required to complete:

  • an application form,
  • a one-page description of how the funding will be used,
  • budget (itemized),
  • relevant supporting documents which may include, but not be limited to:  
    • quotes (e.g. goods)
    • estimates (e.g. consultants or contractors)
  • applicants who have benefited from the PREP or the STAR Program may be required to submit documentation for the midterm check-in with their TRIP application for review to ensure no profit is generated.

It is mandatory that the applicant prioritize the use of NWT goods, services and construction to support local employment and community economies. Costs, including quotes that cannot be committed locally or in the NWT, must be clearly identified and explained in the application. 

ITI may follow up with the applicant to request additional information before the application is reviewed by the evaluation committee.