This is a hands-on, day workshop designed for owners/operators of a functional tourism business designed to be facilitated over one or two days.
You will be introduced to key concepts of tourism marketing, and will work through a variety of exercises which will help you identify unique selling features of your tourism product and how to match these features with target markets.
Key tools can be taken from this workshop and applied to real-world marketing tasks like developing ads, brochures, websites, social media, and travel media. At the end of the workshop, you should feel comfortable completing a basic marketing plan for your tourism business.
Download the self-guided workbook below. For more information, please contact your regional office.