Publications

Publication Date: 
septembre, 2016
Document Category: 
Parks, Tourism
Document Type: 
Strategies
Publication Date: 
septembre, 2016
Description: 

Tourism 2020: Opening our Spectacular Home to the World is the third in a series of five-year tourism plans. The plan for the tourism sector is designed to increase the value of the industry in the Northwest Territories to $207 million annually by 2021.

Document Category: 
Parks, Tourism
Document Type: 
Strategies
Publication Date: 
avril, 2014
Description: 

Northwest Territories Tourism (NWT Tourism) is a not-for-profit destination marketing organization (DMO) that has been contracted by the Government of the Northwest Territories (GNWT) to market the NWT tourism industry. Our goal is to increase the number of visitors and visitor spending in the NWT. The organization uses a variety of innovative strategies to help build destination awareness and to provide the opportunity for our industry operators to market their tourism products and services. NWT Tourism is active in a number of key domestic and international markets. Our integrated advertising campaigns support the key sectors of sport hunting, sport fishing, Aurora, outdoor adventure, general touring and business travel.

Document Category: 
Tourism
Document Type: 
Strategies
Northwest Territories Tourism Marketing Plan 2014-15
Document Category: 
Tourism
Document Type: 
Strategies
Description: 

The 2015/16 NWT Tourism marketing plan outlines the markets and marketing activities NWTT will undertake to achieve the goal of increasing visitor revenues for the NWT. The marketing plan builds on the foundation of previous marketing plans, supports implementation of the GNWT’s Economic Opportunities Strategy and includes a number of new strategies that will help create efficiencies, build new partnerships and strengthen existing ones, diversify product offerings, reinforce the NWT's unique selling position and grow tourism revenues in all regions of the NWT.

Document Category: 
Tourism
Document Type: 
Strategies
NWT Tourism Marketing Plan 2015-16
Description: 

Une version française de la stratégie du GNWT pour développer son industrie du tourisme, décrite jusqu'à l'année 2010.

Document Category: 
Tourism
Document Type: 
Strategies
Tourisme 2010 - Un plan de tourisme pour les Territoires du Nord-Ouest
Description: 

Development of a Northwest Territories Aboriginal Tourism Sector.

Document Category: 
Tourism
Document Type: 
Strategies
Building the Aboriginal Tourism Product
Description: 

2012/13 Community Tourism Infrastructure Contribution Program Criteria and Guidelines

Document Category: 
Tourism
Document Type: 
Strategies
Description: 

The GNWT’s strategy for developing its tourism industry, outlined until the year 2010.

Document Category: 
Tourism
Document Type: 
Strategies
Tourism 2010 - A Tourism Plan for the Northwest Territories
Description: 

INTRODUCTON

In 2009/2010, the Department of Industry, Tourism and Investment (ITI) contracted NorthWays Consulting to carry out consultation with Aboriginal organizations, the tourism industry, and interested stakeholders to discuss the benefits of, and barriers to, Aboriginal tourism and to plan an Aboriginal Leadership Forum.

Document Category: 
Tourism
Document Type: 
Strategies
Terms of Reference - Aboriginal Tourism Advisory Council
Description: 

The GNWT’s strategy for developing its tourism industry, outlined until the year 2015.

Document Category: 
Tourism
Document Type: 
Strategies
Tourism 2015: New Directions for a Spectacular Future
Description: 

ITI discussion paper seeking input from tourism industry.

Document Category: 
Tourism
Document Type: 
Strategies
Tourism 2015 Industry Discussion Paper

2012-13 Marketing Plan (pdf/1.85 Mo)

Description: 

Organization Overview

Northwest Territories Tourism (NWT Tourism) is a not-for-profit destination marketing organization (DMO) tasked with marketing NWT tourism products. Our mission is to increase the number of visitors and visitor spending in the NWT. NWT Tourism was established in 1996 when it assumed responsibility for tourism marketing from the Government of the Northwest Territories’ (GNWT) department of Industry Tourism and Investment (ITI). The current organization is the latest in a line of tourism industry organizations that trace back over 50 years. A voluntary Board of Directors made up of tourism operators and government officials governs NWTT.

Document Category: 
Tourism
Document Type: 
Strategies
2012-13 Marketing Plan