Tourism & Parks

Tourism Product Diversification and Marketing Program

The rugged, pristine and isolated nature of the Northwest Territories environment is a perfect fit for visitors seeking authentic travel experiences that will put them in touch with nature.

The Tourism Product Diversification and Marketing Program can help you re-invent, improve or expand your tourism product and operation to fit this evolving trend in global tourism and to position your business to meet future market demands.

The Tourism Product Diversification and Marketing Program can provide funding for business planning, product and product package development as well as marketing.

Click here to read the Tourism Product Diversification and Marketing Program Policy.

Please note that the application process was changed in the 2012/2013 fiscal year. Interested applicants must now submit an initial Expression of Interest. To download the criteria, guidelines and application forms for Expressions of Interest submissions, click here.

The deadline for Expressions of Interest submissions is April 8, 2013.

After the Expressions of Interest process, approved submissions will proceed to the formal application process and invited to submit a proposal. To download the Guide to Proposal Submissions, click here. To download the application form, click here.

The Tourism Product Diversification and Marketing Program is delivered through ITI regional offices in: Yellowknife (North Slave), Fort Smith (South Slave), Norman Wells (Sahtu), Fort Simpson (Dehcho) or Inuvik (Inuvik).

To find the ITI office for your region click here.