Tourism & Parks

Tourism Product Diversification and Marketing Program

The rugged, pristine and isolated nature of the Northwest Territories environment is a perfect fit for the new breed of visitors seeking authentic travel experiences that will put them in touch with nature.  Read more. Strategic Overview - 2007

The Tourism Product Diversification and Marketing Program can help you re-invent, improve or expand your tourism product and operation to fit this evolving trend in global tourism and to position your business to meet future market demands.

The Tourism Product Diversification and Marketing Program can provide funding for business planning, product and product package development as well as marketing.

For a brochure summarizing the Tourism Product Diversification Program, click here.

For a detailed description of the Tourism Product Diversification and Marketing Program Policy, click here.

To download an application form for the Tourism Product Diversification and Marketing Program, click here Tourism Product Diversification and Marketing Plan Application Form

For a guide to assist you in preparing your proposal submission, click here Guide to Proposal Submissions

Product Diversification and Marketing Program - Funding Distributed for 2011-2012

The Tourism Product Diversification and Marketing Program is fully subscribed for the 2011-2012 fiscal year.  If new funds should become available in the current year (2011-2012), a banking date for submission of applications will be announced.  
The money available for this year’s program was distributed following the initial banking date on March 21, 2011.   Eleven applications were successful in receiving funding.

The Tourism Product Diversification and Marketing Program is delivered through ITI regional offices in: Yellowknife (North Slave), Fort Smith (South Slave), Norman Wells (Sahtu), Fort Simpson (Dehcho) or Inuvik (Inuvik).

To find the ITI office for your region click here