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Tourism & Parks

Tourism Product Diversification and Marketing Program

The rugged, pristine and isolated nature of the Northwest Territories environment is a perfect fit for the new breed of visitors seeking authentic travel experiences that will put them in touch with nature.  Read more. Strategic Overview - 2007

The Tourism Product Diversification and Marketing Program can help you re-invent, improve or expand your tourism product and operation to fit this evolving trend in global tourism and to position your business to meet future market demands.

The Tourism Product Diversification and Marketing Program can provide funding for business planning, product and product package development as well as marketing.

For a detailed description of the Tourism Product Diversification and Marketing Program, click here Tourism Product Diversification and Marketing Plan Official Program

To download an application form for the Tourism Product Diversification and Marketing Program, click here Tourism Product Diversification and Marketing Plan Application Form

For a guide to assist you in preparing your proposal submission, click here Guide to Proposal Submissions

The Tourism Product Diversification and Marketing Program is delivered through ITI regional offices in: Yellowknife (North Slave), Fort Smith (South Slave), Norman Wells (Sahtu), Fort Simpson (Dehcho) or Inuvik (Inuvik).

To find the ITI office for your region click here

Product Diversification and Marketing Program – Funding Distributed for 2008

The Tourism Product Diversification and Marketing Program recently launched by Industry, tourism and Investment (ITI), is fully subscribed for the 2008-2009 fiscal year.  The Program is available for the next fiscal year, 2009-2010, subject to budget approval by the Legislative Assembly.   If new funds should become available in the current year (2008-2009), a banking date for submission of applications will be announced.