Yellowknife — May 12, 2021
The Government of the Northwest Territories (GNWT) has renewed its Polar Bear Diamonds™ trademark as it works to re-introduce branded Polar Bear Diamonds™ into the global marketplace.
The new government-certified Polar Bear brand reflects a strong and forward-looking bear in a dynamic stance communicating the confidence and pride of wearing an authentic Northwest Territories diamond.
The typeface for the new Polar Bear Diamonds™ trademark departs from the longstanding-elegance of industry fonts to present a bold, crisp and clean message that while diamonds are many, Polar Bear Diamonds™ are unique; authentic to Canada’ North and environmentally and ethically sourced.
The GNWT is seeking a licensing partner to re-introduce Polar Bear Diamond™ diamonds. To be eligible, applicants will need to be an Approved Northwest Territories Diamond Manufacturer (ANDM) or include an application for that status. Detailed branding guidelines have been developed to support proposals.
Quote
"The NWT’s diamond experience is recognized and celebrated around the world for its partnership with and respect for NWT residents, communities, their land and environment. In today’s marketplace, this authenticity and social responsibility is highly valued and sought. With the NWT Diamond Policy Framework in place and companies worldwide looking to stimulate and position themselves for economic recovery, we are now working to find a partner to move Polar Bear Diamonds™ and our territory’s diamond cutting and polishing industry forward."
- Caroline Wawzonek, Minister of Industry, Tourism and Investment
Quick facts
- The Diamond Policy Framework review in 2018 determined that the Polar Bear Trademark is respected and valued in the global diamond industry.
- Polar Bear Diamonds™ will be origin-tracked and certified by the Government of the Northwest Territories.
Related links
- New Bear to Restore NWT Diamond Sparkle
- NWT Diamond Policy Framework
- Background: Changes to the Diamond Policy Framework
- 5 Questions about the New Diamond Policy Framework With Director Tiffany Hall
For More Information, please contact:
Drew Williams
Asst. Director Strategic Communications
Industry, Tourism and Investment
1-867-767-9202 (ext: 63037)