May 31, 2019
Northwest Territories Tourism (NWTT) recently released a refreshed version of their website that is aimed at better serving visitors and prospective visitors to the North.
Funding for the upgrades came from the Canadian Northern Economic Development Agency (CanNor). The meat of the improvements are in updates to aesthetic and navigation.
Navigationally, the development team identified “Things to Do” as the primary topic visitors want to know and have positioned this topic so they can find something that interests them quickly and easily.
To drive this home the listings of NWT operators, accommodations and amenities are even better connected, ensuring an easy path-to-purchase for the interested visitor.
Aesthetically, the design features larger, edge-to-edge, incredible NWT imagery and stories to match them. Copywriters have taken stock of the 100+ stories that have been written and published to the site over the years and updated them with new information and pictures.
Julie Warnock, NWTT’s Communications Officer, said “The improvement to the site is something we schedule for. Websites should be treated as a living thing that needs to change and adapt to its environment, which is exactly what we have done.”
On the heels of the NWT’s best year for visitation, the team is confident the updated site will help in beating their record in the near future.
Related Story: 2017/2018 Tourism Numbers Breaks Records - Again
In 2017-18, for the first time, over 110,000 visitors travelled to the NWT with spending totaling just over $203 million in the process.
These numbers represent continued improvements in the tourism sector after an extraordinary 2016/2017 fiscal year. They have put the NWT on the right path to reach the target set in Tourism 2020 — the GNWT’s five-year strategy for tourism development — and for increasing the NWT tourism industry’s value to $207 million by 2021.
Check out the site here: spectacularnwt.com