PROJECT MADE POSSIBLE – ITI supports NWT Traditional artists

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November 30, 2021

Hundreds of NWT residents attended the NWT Handmade Holiday Market over the November 20-21 weekend. The first-of-its-kind event was hosted by the NWT Chamber of Commerce and saw artists from every region of the Northwest Territories selling a wide range of unique handmade arts and crafts – just in time for holiday giving.

 

With different artists featured on each day of the event, a total of 55 NWT artists were in attendance to sell their creations. Several sold out before the end of the day! The larger show and sale opportunity was welcomed by artists and patrons alike as many of the smaller markets in Yellowknife were not readily available this year. COVID-19 restrictions limited the maximum number of shoppers per hour but gave shoppers a comfortable and safe browsing experience. 

The restricted foot traffic had the added benefit of offering  more space for customers to check out different sale items; and created a more-relaxed atmosphere in which artists could talk with their customers – an environment that typically contributes to increased sales. An average of 70 shoppers browsed through the NWT Handmade Holiday Market every hour with a final attendance of approximately 1,300 by the end of the weekend.

 

Thanks to the participation of artists, the patronage from shoppers, and help of volunteers, the market was a resounding success.

Through the NWT Arts Program, ITI is proud to have helped make this project possible.