November 28, 2018

On October 25th, The Town of Inuvik hosted 18 People From the Beaufort Delta region for a social media workshop that focused on tourism.

The full-day course received support from the GNWT’s Department of Industry, Tourism and Investment ‘s (ITI) Tourism Training Fund and brought up Sara Raymond from Destination Think!, an organization specializing in destination marketing.  Sara delivered a full-days’ worth of learning and hands-on activities for participants.

While the focus of the workshop was to teach the basics of digital marketing for tour operators, tourism businesses, community organizations, event organizers, Indigenous governments, retail businesses and artists also took advantage of the learning opportunity.

Photo: Sara Raymond of Destination Think! delivers social media training in Inuvik. Credit: Jackie Challis

 “The workshop provided participants with industry-recognized expertise and essential learning resources,” said Jackie Challis, Director of Tourism & Economic Development for the Town of Inuvik.

 “These are tools which can  be directly applied to developing their businesses and organizations in the future.”

Topics covered by the workshop included social media basics, visitor servicing, creating content, and evaluating success.

Training activities like this are part of Tourism 2020 — the GNWT’s investment plan to establish the NWT as a world-class destination, while further developing and diversifying the NWT’s economy.