November 26, 2020
A marketing campaign to attract visitors to the NWT has been celebrated with numerous awards this week on both national and international stages.
Led by the GNWT’s Destination Marketing Organization, Northwest Territories Tourism, the Spectacular Northwest Territories: Something Here Will Change You multimedia campaign was packaged and delivered by 40–year NWT marketing stalwart Outcrop Communications in partnership with Brand Momentum Inc.
The campaign won Outcrop the Grand Prix at the inaugural Corporate Content Awards North America (CCANA) 2020. In addition to this coveted top prize, they won bronze in the Best One-Off Content Campaign and golds in the categories of Best Content Campaign, Best Use of Digital, and Best Interactive Content.
"This is a significant distinction for one of our own,” Minister of Industry Tourism, and Investment, Caroline Wawzonek notes. “Given the field of submissions that included top North American strategic firms representing multinational corporations, this is a particularly significant accomplishment,”
The CCANA are a part of Communicate magazine, a UK-based platform focused on community building across corporate communications agencies in Europe and now in North America.
Additionally, Outcrop was awarded the silver for Consumer Services – Brand Building by the Canadian Marketing Association (CMA), whose awards are celebrating their 10th year of recognizing excellence in Canadian marketing.
“Outcrop’s creativity and strategic partnership with Brand Momentum Inc. is bringing new audiences to the tourism industry in our North and shining a light on the vibrant and limitless tourism offerings we have; particularly valuable during this difficult time for the industry,” Wawzonek said.
“The talent and potential that exists in the Northwest Territories business community continues to flourish. My congratulations to Outcrop!”