NWT Film ‘Food for the Rest of Us’ Wins Prime Time Ottawa’s Power Pitch

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February 5, 2020


The Northwest Territories’ film industry made a splash at Prime Time Ottawa last week, including a local filmmaker taking home the top prize after pitching her latest project.

Prime Time Ottawa is the preeminent conference for leaders working in media production, broadcasting, television and feature film in Canada.

Represented by Film Commissioner Camilla MacEachern and Film Officer Amos Scott, it is the first time the NWT Film Commission has attended the event as a partner contingent. The Film Commission also provided support for local NWT film and television producer Caroline Cox of Copper Quartz to represent the NWT Professional Media Association and take part in the event’s Power Pitch.

During Prime Time’s Power Pitch, Cox was given 15 minutes to pitch her film Food for the Rest of Us to leading Canadian and international industry executives. Not only did she walk away with valuable feedback, she also took home $35,000 (comprised of funding and in-kind services) for post-production work on her project.

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“I was definitely a bit nervous when I went up because I hadn’t done a pitch before or much public speaking,” Cox said, “but I know the film really well and I’m passionate about it so when I got on stage it was easy to talk about and the nerves faded away.”

Filming for Food for the Rest of Us wrapped in October 2019 and the pitch prize will be used for post-audio mixing and marketing.  Cox also received support for her latest film endeavor through the NWT Film Commission’s Film Production Funding under ITI’s Support for Entrepreneurs and Economic Development.

In addition to attending the Prime Time 2020 conference the Film Commission had two days of meetings with the Association of Provincial and Territorial Funding Agencies, comprised of colleagues from across the country including Yukon Film and Media and the Nunavut Film Development Corporation.

“It is incredibly valuable to meet with similar organizations from other jurisdictions and share best practices when it comes to strategy and policy. We’re a small jurisdiction with finite resources but a lot of potential, so if we can save time and effort by learning from our counterparts from around the country, all the better,” says MacEachern.