Partnership Raises Profile for The Sun At Midnight film in Germany

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The Sun At Midnight continues to shine the industry’s spotlight on the Northwest Territories. The film was one of a select few films from across Canada to receive a coveted spot during the PERSPECTIVE CANADA BERLIN, a Telefilm Canada Showcase at the European Film Market, where it was highlighted to an audience of 9,000+ industry professionals from around the world.

In addition to the prestigious screening, the film received an even brighter spotlight thanks to a partnership between the Department of Industry, Tourism and Investment’s (ITI) Film Commission and Northwest Territories Tourism (NWTT).

NWTT’s German Sales Agent extended film premiere invitations to regional media based in Berlin. This is one of the ways that ITI and NWTT are working collaboratively to promote film and tourism, as recommended in both the NWT Film Strategy and the Economic Opportunities Strategy.  

ITI was pleased to provide travel assistance to producer Kirsten Carthew with support from its SEED program.  Kirsten was part of a NWT delegation that included Amos Scott, producer of The Sun At Midnight; and Jerri Thrasher, Producer at the Inuvialuit Communications Society, as well as NWT Film Commissioner Camilla MacEachern.  In addition to promoting individual works the NWT delegation worked to promoted the Film and Media Arts sector in the NWT by pitching current projects in development and locations for filming from across the NWT.

The purpose of the Telefilm Canada Showcase is to increase the international attention and exposure to Canadian feature-length films.  The exposure of the NWT; its residents, adventures and stories through these features films generates interest and profile for our North as a travel destination – and helps to grow tourism.