ITI Tourism Training Resources

Tourism Training Resources

Tourism Training Workbooks

If it's your first time launching a new tourism experience, it can be overwhelming knowing where to even begin. Even if you already have a tourism business and want to develop a new product or grow an existing one, you can still benefit from guidance. 

That's why ITI created Tourism Training Workbooks to help new and existing tourism businesses create new products, package them for wholesalers, and find new customers in today's competitive landscape.

These workbooks are self-guided and easy to follow, but most of all, they're completely free. Inside them are years of tourism industry experience distilled into concise tools and strategies you can use to launch or grow your business.

Click the links to the workbook below that best fits your business situation.

Tourism Product Development

ITI Tourism Product DevelopmentHave a great idea for a tourism product but don't know where to start? Tourism Product Development is a self-guided workbook developed by marketing and tourism professionals to give you the tools and knowledge you need to:

  • Successfully develop new tourism products.
  • Growth strategies for enhancing existing products.
  • Identify the target market for your tourism product.

Click to learn more and download for free now.

Tourism Product Packaging

ITI Tourism Product PackagingTravellers often want a curated bundle of experiences and buy tourism packages to get everything at once. This self-guided workbook teaches you how to package your products, create partnerships with other businesses and price your products. 

Click to learn more and download for free now.

Marketing Your Tourism Products

ITI Marketing Your Tourism ProductCompetition is stiff and your guests have more choices than ever. This self-guided workbook will help you identify your product's unique selling features and how to connect them with the right audience.

Click to learn more and download for free now.