Possibly the most coveted NWT Polar Bear has had a makeover.
Unused since about 2009, the GNWT’s Four-Legged West Facing Polar Bear™ has been rejuvenated for a new and growing consumer market that values proven provenance and will pay premiums for ethically and environmentally sourced diamonds.
The old bear was tired and its head hung low. It looked soft and slouchy. It was overpowered by its wordmark and stationery.








