Tourism 2020: By the Numbers

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Blog Entries

October 31, 2019

The numbers are in and we’re doing a deep-dive into what the stats show us about progress made under the Tourism 2020 strategy, which sunsets in March 2020. Let’s take a look at what the numbers tell us about our progress so far.


Visitor Attraction and Experience

  • 118%: The increase in convention bureau inquiries from 2014 (11) to 2018 (24).
  • $6.5 Million: the economic impact of the 19 conferences hosted (with guidance from the convention bureau) in the NWT from 2014 to 2018.
  • 18: the number of conferences that have already been booked in the NWT over the next three years. They have a projected revenue of just over $4 million.
  • $5.1 Million: the funding distributed under the Tourism Product Diversification and Marketing Program between 2014 and 2018 to 82 successful applicants.

Indigenous Cultural Tourism

  • 93.7%: the increase in tourism operators offering Indigenous cultural tourism; up from 32 operators in 2014 to 62 operators in 2018.
  • 247: the number of participants in ten community tourism workshops between 2015 and 2018.

Data on Indigenous tourism as a reason to visit the NWT has started being collected and can be reported on in subsequent reviews.

Community Tourism Development

Skills Development

  • $87,678: the total funding provided to successful applicants under the Tourism Training Fund between 2014-15 and 2018-19.
  • 3x: the increase in funded applicants under the Tourism Business Mentorship Program from 2014-15 and 2018-19. The program is now being oversubscribed, after being undersubscribed in its first few years.
  • 29: the number of funded mentees under the Youth Mentorship for Tourism Program from 2015-16 to 2019-20.
  • 47.6%: the increase in Tourism Operator Licenses held in the NWT from 2012 (105) to 2018 (155), meaning more tourism products are available.
  • 341: the number of participants who completed NorthernMost Host Training between 2015 and 2018. Of those, 127 were in 2018 alone.

Tourism Research and Planning

  • Tourism data collection, like this handy By the Numbers recap, is ongoing.

Stay tuned next week as the total visitor and spending numbers for tourism in the NWT are released.